SEO stands for Search Engine Optimization, which is the process of becoming more visible to search engines and ranking on the results page.
This includes a variety of strategies such as on-page SEO and ensuring your website is healthy and performing well.
SEO is important because it enhances a website’s visibility in search engine results, driving organic traffic and increasing the likelihood of attracting potential customers. This helps your business and website connect with your target audience, improve online credibility, and ultimately achieve goals, such as lead generation or better brand awareness.
SEO is a long-term game, it is strategic and slower than other digital marketing areas. In most cases, it takes about 6 months of consistent SEO work to see the full-picture in terms of effort.
Ranking high is very important.
Ask yourself this question: “When was the last time I went to the second or third page of Google?”
Its likely been a while. And the same holds true for your target customer.
Ranking high ensures that you are maximizing your revenue potential, establishing yourself as a credible solution within your industry, and increasing brand awareness.
SEO works via algorithms. Larger search engines, such as Google, have 2 algorithms – a traditional and local algorithm.
When search engines crawl and then index your website, they organize pages on your website on the results page (SERP) in order of relevancy to search terms or keywords.
